WFP - Tackle Hunger

Tackle Hunger is a partnership between the International Rugby Board and its official humanitarian partner, the UN World Food Programme, which since Rugby World Cup 2003 has highlighted the importance of good nutrition not just to play Rugby but to enable children to develop both physically and mentally.

In November 2013, the IRB and WFP announced an extension to the successful Tackle Hunger partnership to deliver an unprecedented platform of activation and awareness to help tackle hunger worldwide in the run up to and throughout Rugby World Cup 2015 in England.

What is the Million Meal Challenge?

For Rugby World Cup 2015, the Million Meal Challenge aims to generate one million meals for the WFP school feeding programme to help nourish the bodies and minds of the world’s hungry.

A series of planned activations including opt-in donation opportunities, social media activity and in-stadia messaging will encourage the Rugby family to take up the challenge to help build a brighter future for malnourished children.

For just GBP£30/USD$50 a child will receive school meals for an entire year. Over £13,000/ $21,000 has already been raised for the challenge thanks to the generosity of those who made an opt-in donation when purchasing Rugby World Cup 2015 tickets as part of the Rugby Community Ticket Programme in May 2014. From September 2014, fans buying tickets once again had the opportunity to donate and support the #RWCMMC

How to help

To find out more about WFP’s work, please visit
To make a donation, please visit
To promote the challenge, please use #RWCMMC

Quick Links

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Photo: WFP/Rein Skullerud

Photo: WFP/Alejandro Chicheri