Top Rugby administrators from North America and the Caribbean gathered in Atlanta, Georgia, last week to discuss and promote sustainable participation and business practices to in order to attract and retain more players, fans and commercial partners in one of the world’s fastest-growing Rugby regions.
Representatives from Jamaica, Guyana and Trinidad & Tobago national Unions participated in the two-day International Rugby Board Leading Rugby initiative, which brings Unions together to share information and ideas on developing best-practice models through a programme of workshops, forums and strategy sessions run by the IRB in partnership with its six Regional Associations.
There are now more than 1.5 million men, women and children playing Rugby across 13 national Unions affiliated to the IRB through the North America and Caribbean Rugby Association (NACRA) and the two-day Leading Rugby programme is part of the IRB’s commitment to supporting Unions with training and education in administration, development and performance strategies.
Specific workshops were run on governance, administration, planning, finance, and long-term athlete development.
IRB Regional General Manager for NACRA Tom Jones said: “This initiative is an important strategy designed to help Unions achieve maximum effectiveness developing the Game at a time when we have more people than ever before participating in Rugby across our region.”
“The Leading Rugby course is being delivered in conjunction with the IRB Sports Management course and delivers training on the management of the Game, strategic planning and the business of Rugby. The key is to ensure that we provide the platform for sustainable growth and performance in all areas of the Game.”
The conference took place on the eve of the decisive Rugby World Cup 2015 qualification match between USA and Uruguay in Atlanta, which the hosts won to secure a place in Pool B at England 2015, joining Canada as the region’s representatives at the showpiece event.
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