The IRB-supported sports kit recycling initiative LV= SOS Kit Aid continues to go from strength to strength with 2011 seeing a 40 per cent increase in donations for disadvantaged young people around the globe.
Established in 2001, SOS Kit Aid has been endorsed and supported by the IRB since 2002. In January 2011, SOS Kit Aid formed a joint venture with recreational cricket’s official charity The Lord’s Taverners and in May the same year the initiative secured a new headline sponsor, LV= to further boost its activities.
With the continued backing and access to resources of the IRB, which has supported SOS Kit Aid for the last 10 years, LV= SOS Kit Aid carried out 49 deliveries of kit to 15 emerging Rugby and cricket nations in 2011 while kit deliveries have also been made to projects in the UK for the first time.
Among those to benefit from deliveries of Rugby and cricket kit in 2011 were the RFU’s Hitz Rugby programme, targeting young people in inner cities at risk of exclusion and anti-social behaviour and inspiring them through Rugby, and the Courtney Walsh Foundation in Jamaica, who received LV= SOS Kit Aid’s first major overseas donation of cricket kit.
John Broadfoot, Co Chairman of LV= SOS Kit Aid, said: “The passion and ambition of our sponsors, along with continued support from the IRB, has rejuvenated LV= SOS Kit Aid and given us the resources, the expertise, the energy and the passion to help even more young people around the world and in the UK.”
IRB Chairman Bernard Lapasset said: "We are proud to support of LV= SOS Kit Aid. Through our long and successful partnership we have been able to use Rugby as a vehicle for social change, assisting the Rugby communities that require essential equipment the most to aid their enjoyment of the sport. Among many highlights to date was the donation of kit to Samoa after the tsunami in 2009."
The award-winning scheme has now made the ambitious pledge to recycle 26,000kg of sporting equipment and get 26,000 young people playing sport by the end of 2012. The campaign has the backing of celebrity ambassadors including Gareth Chilcott, Matt Perry and England Rugby star James Haskell.
Having already enjoyed award success for recycling and nominations which included the Global Sports Forum Community Trophy, 2012 promises to be an exciting year for LV= SOS Kit Aid as it builds on the success of 2011 with more collections, deliveries and new countries in the pipeline.
To find out more, please visit www.lvsoskitaid.com